Founded in April 2026, Nityas Gems and Jewellery Limited specialises in the design, manufacturing, and sale of lab-grown diamond-studded gold jewellery in India.

The company operate through a business-to-business (B2B) model for retailers and wholesalers, as well as a direct-to-consumer (D2C) approach via our subsidiary, Ayaani Diamonds and Jewellery Private Limited.

The company’s operations encompass the entire jewellery value chain, including raw material management, product design, manufacturing, quality control, distribution, and retail sales.

The company offers a variety of lab-grown diamond gold jewellery, including rings, earrings, pendants, bracelets, mangalsutras, nose pins, necklaces, cufflinks, and bangles, for daily wear, special occasions, men’s jewellery, and custom designs.

The company’s key B2B customers include established jewellery retailers like ‘GIVA’, ‘Palmonas’, ‘ONYA’, and ‘Ladia Diamonds’.

The company supplies customised lab-grown diamond-studded gold jewellery based on its designs and specific customer requirements, including purity, weight, and finish. They ensure design-led development, consistent quality, and timely order execution to support our customer relationships.

The company’s B2B operations are essential to its business, focusing on the design and supply of lab-grown diamond jewellery to retailers. The company serves the domestic market by supplying products to B2B customers in 18 states and 2 union territories in India, as well as to end customers through retail stores in seven cities and online sales.

Competitive Strength:

• Integrated B2B and D2C business model with a growing and diversified customer base.
• Manufacturing capabilities supported by in-house design and technology integration.
• Well positioned to capitalise on the growth of lab grown diamond jewellery.
• Skilled in-house workforce enabling quality control and reduced dependence on external job work.
• Robust financial performance with consistent growth.
• 18 states and 2 union territories in India, as well as to international customers in the UAE, Australia, Canada, Taiwan, and Kenya.