Sathya Agencies is one of the leading consumer durables and electronics retailer in Tamil Nadu and across South India by store count as of March 15, 2026.

The company offers a wide range of consumer electronics and home appliances across various price points to serve a diverse customer base. As of January 31, 2026, its offerings include: (i) large appliances such as air conditioners, televisions, refrigerators, and washing machines; (ii) mobile phones, IT products, and accessories; and (iii) small and kitchen appliances such as water heaters, mixer grinders, gas stoves, fans, and other electronic accessories.

It collaborates with over 150 domestic and international OEMs and authorized distributors including LG, Blue Star, Daikin, Whirlpool, Haier, Sony, Havells, Panasonic, and O General.

As of January 31, 2026, the company operates 427 stores across Tamil Nadu, Andhra Pradesh, Kerala, Karnataka, and the union territory of Puducherry. Its network includes stores run directly as well as through our subsidiaries, Unilet Appliances Private Limited and Sathya Mobiles India Private Limited. Unilet operates 54 stores in Karnataka, while Sathya Mobiles runs 35 outlets focused primarily on mobile phones and accessories across Tamil Nadu.

The company has strong retail presence across Tier I, Tier II, and Tier II+ cities, covering all 38 districts of Tamil Nadu. It follows an omni-channel retail strategy that integrates our physical store network with our online platform. As of January 31, 2026, its consumer durables and electronics network consists of 384 multi-brand outlets (MBOs), eight exclusive brand outlets (EBOs), and 35 dedicated mobile retail stores.

Competitive Strengths:

• Widespread presence across South India, with deep penetration across Tier-II and Tier-II+ markets
• Largest consumer electronics retailer in Tamil Nadu in terms of number of stores and revenue with a legacy of over three and a half decades
• Fastest growing consumer electronics retailer with a track record of strong operational and financial performance
• Diversified consumer electronics and home appliances portfolio offerings supported, with a consistent track record of growth in key product categories
• Flexible, asset-light model with strong working capital management and profitability
• Strategically located warehouses and streamlined supply chain management
• Experienced Promoters supported by a qualified management team