About Arjun Jewellers Ltd.
Incorporated on January 1, 2020, Arjun Jewellers Limited is a retail-focused jewellery company engaged in the marketing and sale of gold, silver, platinum and diamond-studded jewellery, along with other precious metal products. It primarily operates through retail showrooms across the Saurashtra region of Gujarat, with a focus on the Rajkot and Jamnagar markets. The Company offers a diverse range of jewellery products, including necklaces, earrings, rings, pendants, mangalsutras, bangles, bracelets, chains, nose rings and solitaires. Its portfolio caters to traditional, contemporary, bridal, festive and daily-wear requirements across different customer preferences and price points. The Company also offers lightweight 9-karat jewellery, introduced in January 2026, and gold and silver bullion products in the form of bars and coins for investment and gifting purposes. In Fiscal 2025, it introduced its brand ‘AEVUM’, which primarily focuses on lightweight diamond and platinum jewellery and accessories.
As of June 30, 2026, the Company operated four retail showrooms, comprising three in Rajkot and one in Jamnagar, with an aggregate operational area of 787.23 square metres. Its fourth showroom, inaugurated in June 2026, is dedicated to showcasing the AEVUM brand. The Company follows a cluster-based expansion strategy, focusing on existing and nearby markets to strengthen local brand visibility, improve inventory and supply chain efficiencies and understand customer preferences. Its showrooms serve as the primary sales channel and provide customers with personalised assistance and an in-store jewellery selection experience.
The Company procures finished jewellery products from domestic suppliers, primarily located in Maharashtra and Gujarat. Its merchandising and inventory planning are guided by customer demand, sales trends and seasonal preferences to maintain an appropriate product mix across showrooms. The Company focuses on offering quality products, including BIS-hallmarked gold jewellery and certified diamond jewellery.
As of June 30, 2026, the Company had 25 permanent employees across its business operations. It also conducts employee training programmes covering product knowledge, customer service and inventory management to support operational efficiency and customer experience.
Competitive Strengths
- Cluster-based retail expansion strategy.
- Data-driven merchandising and inventory management.
- Personalised in-store customer experience and focus on quality.
- Established regional presence in the Saurashtra jewellery market.
- Promoter-led business supported by an experienced management team.
- Dedicated brand ‘AEVUM’ focused on lightweight diamond and platinum jewellery.
- Diverse jewellery portfolio catering to multiple customer segments and price points.
