About Dudani Retail Ltd.
Incorporated in December 2015, Dudani Retail Limited is an apparel and lifestyle company engaged in the designing, manufacturing, sourcing and supply of apparel and related products through own-brand operations, licensed manufacturing arrangements with Fashion & Lifestyle marketplaces and a supply arrangement with a Quick-Commerce Platform. The Company’s own-brand business primarily focuses on women’s ethnic and fusion wear sold under the brand “Divena”, including suit sets, kurtas, dresses, tops, tunics, kaftans, co-ord sets, sarees and bottom wear. These products are designed and manufactured through a combination of in-house production and outsourced value-added processes. The Company also trades in men’s wear under “Millennial Men”, where finished goods are sourced from external suppliers and sold through online channels. It selectively trades in personal care and lifestyle products under “Cosse” based on sourcing opportunities and demand patterns.
In addition to its own-brand operations, the Company undertakes licensed manufacturing for Fashion & Lifestyle marketplaces, producing apparel against orders and according to specified design briefs, brand requirements and quality standards. The labels covered under these arrangements include Kalini, Corsica, Roadster, Anouk Rustic, All about you, Taavi, Navyaazri, Chandbaali, Baesd, ETC, Navibhu and Here & Now. The Company’s role is limited to manufacturing and supplying products on a just-in-time basis, while the intellectual property rights in these labels remain with the respective licensors.
The Company also supplies products to a Quick-Commerce Platform under a sell-or-return arrangement, where goods are delivered to designated hubs and payments are made periodically based on actual sales to end customers, after applicable margins. Its manufacturing facility in Jaipur, Rajasthan undertakes key processes including cutting, stitching, finishing, quality checks and dispatch, while fabric dyeing, printing, embroidery and other value-added processes are carried out through third-party processors.
The Company follows an integrated workflow covering design development, fabric and material procurement, sampling, manufacturing, outsourced processing, finishing and dispatch. Its products are distributed through multiple e-commerce marketplaces, including Myntra, Amazon, Flipkart, Ajio, Nykaa Fashion, Tata Cliq and Snapdeal, as well as through its own brand websites.
As on August 31, 2026, the Company had 33 permanent employees, including directors, supported by 35 temporary personnel primarily engaged in stitching and pressing activities.
Competitive Strengths
- Presence across multiple operating verticals.
- In-house manufacturing capabilities for women’s wear.
- Defined supply arrangement with a Quick-Commerce Platform.
- Asset-light model for men’s wear and selective trading categories.
- Established supplier network for fabrics, trims and finished goods.
- Multi-channel distribution through leading e-commerce marketplaces.
- Established relationships with Fashion & Lifestyle companies through licensed manufacturing.
