About M.K.Sons Fine Jewels Ltd.
Incorporated in 2012, M. K. Sons Fine Jewels Ltd. is engaged in the retail sale of gold, diamond, and CZ jewellery through its showroom network across Mumbai and Ahmedabad.
The company offers rings, necklaces, bangles, earrings, bracelets, Mangalsutras, solitaires, bridal jewellery, and customised jewellery under multiple collections such as Pavitra, Rivaaz, Sitaare, NAQSH, Sunhere, and One & Only.
The company operates 5 retail showrooms across Maharashtra and Gujarat in high-footfall locations including Bandra, Andheri, Zaveri Bazaar, C.G. Road, and Sindhu Bhavan Road.
Its business model focuses on retail jewellery sales, customer-centric collections, customised jewellery offerings, and diversified designs across multiple price points. The company procures finished jewellery from third-party vendors across Western India.
As on December 31, 2025, the company offered more than 17,452 SKUs, including over 13,322 gold jewellery designs and 4,130+ diamond and precious stone jewellery designs.
The company caters to bridal, festive, daily wear, and premium jewellery customers with BIS Hallmark-certified jewellery products.
Strengths
- Diversified jewellery portfolio across 11 collections
- Strong regional presence in Mumbai and Ahmedabad
- Wide range of gold, diamond, and CZ jewellery
- Cluster-based showroom expansion strategy
- BIS Hallmark-certified jewellery products
- Experienced promoter with jewellery industry expertise since 1999
- Customer-focused retail and customised jewellery offerings

