Purple Style Labs IPO Details

Bookbuilding IPO | ₹680 Cr | Listing at BSE, NSE | Mon, Aug 31, 2026 - Wed, Sep 2, 2026

IPO Details

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Pernia’s Pop-up Studio IPO is a book build issue of ₹680.00 crores. The issue is entirely a fresh issue of 1.18 crore shares of ₹680.00 crore.

Pernia’s Pop-up Studio IPO opens for subscription on Aug 31, 2026 and closes on Sep 2, 2026. The allotment for the Pernia’s Pop-up Studio IPO is expected to be finalized on Sep 3, 2026. Pernia’s Pop-up Studio IPO will list on NSE and BSE with a tentative listing date fixed as Sep 7, 2026.

Pernia’s Pop-up Studio IPO is set issue price band at ₹546 to ₹575 per share. The lot size for an application is 26 shares. The minimum amount of investment required by an individual investor (retail) is ₹14,950 (26 shares) (based on upper price).

Axis Capital Ltd. is the book running lead manager and Kfin Technologies Ltd. is the registrar of the issue.

Refer to Pernia’s Pop-up Studio IPO RHP for detailed Information.

IPO Open

Mon, Aug 31, 2026

IPO Close

Wed, Sep 2, 2026

Price Band

₹546 to ₹575

Market Cap (Pre-IPO)

₹4,639.63 Cr * on Upper Price

IPO Details

IPO Date

31 Aug to 2 Sep, 2026
Listing Date

Mon, Sep 7, 2026
Face Value

₹10 per share
Price Band

₹546 to ₹575
Lot Size

26 Shares
Sale Type

Fresh capital only
Issue Type

Bookbuilding IPO
Listing At

BSE, NSE

Total Issue Size

1,18,26,086 shares (agg. up to ₹680 Cr)
Fresh Issue

1,18,26,086 shares (agg. up to ₹680 Cr)
Share Holding Pre Issue

6,82,35,000 shares
Share Holding Post Issue

8,06,89,212 shares

IPO Timetable (Tentative)

IPO Open

Mon, Aug 31, 2026
Allotment

Thu, Sep 3, 2026
Credit of Shares

Fri, Sep 4, 2026

IPO Close

Wed, Sep 2, 2026
Refund

Fri, Sep 4, 2026
Listing

Mon, Sep 7, 2026

Issue Reservation

Investor Category	Shares
QIB	Not less than 75% of the Issue
Retail	Not more than 10% of the Issue
NII	Not more than 15% of the Issue

IPO Lot Size

Investors can bid for a minimum of 26 shares and in multiples thereof.

Application	Lots	Shares	Amount
Retail (Min)	1	26	₹14,950
Retail (Max)	13	338	₹1,94,350
S-HNI (Min)	14	364	₹2,09,300
S-HNI (Max)	66	1,716	₹9,86,700
B-HNI (Min)	67	1,742	₹10,01,650

About Purple Style Labs Ltd. Updated on Aug 26, 2026

Incorporated in August 2015, Purple Style Labs Limited is a multi-brand luxury omni-channel fashion platform operating under Pernia’s Pop-Up Shop (PPUS), offering a curated portfolio of luxury fashion products across womenswear, menswear, jewellery, accessories and kidswear, with a focus on wedding and occasion wear. The Company sources products from 1,109 active designer brands as of March 31, 2026, including Seema Gujral, Anushree Reddy, Amit Aggarwal and Rohit Gandhi & Rahul Khanna.

The Company operates through an omni-channel business model comprising Experience Centers, its website, mobile application, telephonic and digital sales channels, events and exhibitions. As of March 31, 2026, it had 14 Experience Centers globally, including 12 in India and one each in London and New York. During Fiscal 2024–2026, the Company served more than 200,000 unique customers, while in Fiscal 2026 it recorded ₹7,215.62 million in Total PPUS GMV and an average order value of ₹75,504.88.

The Company has established a strong international presence, serving customers across India, the US, UK, Middle East, Australia and other markets. Its platform provides customers access to curated Indian luxury fashion while enabling designer brands to reach a wider domestic and global customer base without establishing their own retail and distribution networks. The Company is led by Abhishek Agarwal, Promoter, Whole-Time Director and CEO, supported by an experienced management team and Board with expertise across retail, sales, marketing, product management, consultancy and finance. As of March 31, 2026, the Company had 1,266 permanent employees.

Competitive Strengths

Multi-brand omni-channel luxury platform with a wide portfolio of products and strong designer relationships.
Omni-channel business model focused on operational efficiency.
Robust international presence.
Strong customer retention and network effects supporting monetization.
Experienced management team and Board.

Company Financials (Restated Consolidated)

Purple Style Labs Ltd.’s revenue increased by 15% and profit after tax (PAT) dropped by 51% between the financial year ending with March 31, 2026 and March 31, 2025. (Amount in ₹ Crore)

Period Ended	31 Mar 2026	31 Mar 2025	31 Mar 2024
Assets	829.60	497.05	458.39
Total Income	567.07	494.00	510.03
Profit After Tax	-285.40	-188.38	-47.71
EBITDA	30.37	41.99	31.63
NET Worth	-52.28	117.50	39.51
Reserves and Surplus	-116.40	118.01	39.34
Total Borrowing	371.40	112.79	116.33

Recently Listed IPOs in Garments & Apparels

Company	Issue Type	Issue Size	Issue Price	PE Ratio	Listing Day Close	Listing Gain/Loss %	LTP
Shree Balaji (Mala) Textiles Ltd.	SME	₹18.90 Cr	₹70	8.62	₹126.35	+80.50%	₹64.25
Riyaasat Lifestyle Ltd.	SME	₹30.20 Cr	₹106	17.2	₹80.60	-23.96%	₹63.50
Rajnandini Fashion India Ltd.	SME	₹18.21 Cr	₹63	9.31	₹60.57	-3.86%	₹34.00

IPO Objects of the Issue

The Company proposes to utilise the Net Proceeds from the Issue towards the following objects:

# Issue Objects

Est Amt (₹ Cr.)
1 Investment in wholly owned Subsidiary, PSL Retail for expenditure towards lease liabilities of Experience Centers, and back-end offices in India

371.13
2 Funding towards sales and marketing expenses to be incurred by the Company

138.90
3 General Corporate Purposes
Total

510.03

Key Performance Indicator (KPI)

KPI	Mar 31, 2026	Mar 31, 2025
ROE		-160.33%
ROCE	-23.56%	-4.75%
RoNW		-160.33%
PAT Margin	-51.16%	-38.45%
EBITDA Margin	5.44%	8.57%
NAV	-7.69	18.27
Price to Book Value		31.47

IPO Valuation

Valuation Metric	Pre IPO	Post IPO
EPS (₹)	-41.83	-ve
P/E (x)	-13.75	-ve
Market Cap at Offer Price	₹3,924Cr.	₹4,639.63 Cr

The value will be calculated using Equity Dilution = Share Holding Pre Issue – Share Holding Post Issue
The Pre IPO EPS is calculated based on Pre issue shareholding as on date of RHP and the latest FY earnings as of March 31, 2026 available in RHP.
The Post Issue EPS is calculated based on the Post issue shareholding and annualized FY earnings of March 31, 2026 available in RHP.

Shareholding Structure

Category	Pre IPO	Post IPO
Promoter and Promoter Group	26.34%
Public	73.66%
Total	100%

Company Promoter: Abhishek Agarwal

IPO Registrar

Kfin Technologies Ltd.

040-79615565
purplestyle.ipo@kfintech.com
Visit Website

IPO Lead Manager(s)

Axis Capital Ltd.
IIFL Capital Services Ltd.

Lead Manager Reports

Lead Manager Performance Summary
Lead Manager Performance Tracker

Contact Details

Purple Style Labs Ltd. Address

CTS No. 1081, Plot no. 110 TPS Village

Service Road, Western Express Highway

Vile Parle East

Mumbai, Maharashtra, 400057

+91 22 5033 3600
investor.relations@purplestylelabs.com
Visit Website

IPO FAQs

What is the Pernia's Pop-up Studio IPO?

Pernia’s Pop-up Studio IPO is a main-board IPO of 1,18,26,086 equity shares of the face value of ₹10 aggregating up to ₹680 Crores. The issue is priced at ₹546 to ₹575. The minimum order quantity is 26.

The IPO opens on Mon, Aug 31, 2026, and closes on Wed, Sep 2, 2026.

Kfin Technologies Ltd. is the registrar for the IPO. The shares are proposed to be listed on BSE, NSE.

How to apply in Pernia's Pop-up Studio IPO through Angel One?

Angel One customers can apply online in Pernia’s Pop-up Studio IPO using UPI as a payment gateway. Angel One customers can apply in Pernia’s Pop-up Studio IPO by login into Angel One Console (back office) and submitting an IPO application form.

Steps to apply in Pernia’s Pop-up Studio IPO through Angel One

Visit the Angel One website and login to Console.
Go to Portfolio and click the IPOs link.
Go to the ‘Pernia’s Pop-up Studio IPO’ row and click the ‘Bid’ button.
Enter your UPI ID, Quantity, and Price.
Submit IPO application form.
Visit the UPI App (net banking or BHIM) to approve the mandate.
Visit Angel One IPO Application Process Review for more detail.

When Pernia's Pop-up Studio IPO will open?

The Pernia’s Pop-up Studio IPO opens on Mon, Aug 31, 2026 and closes on Wed, Sep 2, 2026.

What is the lot size of Pernia's Pop-up Studio IPO?

Pernia’s Pop-up Studio IPO lot size is 26, and the minimum amount required for application is ₹14,950.

How to apply for Pernia's Pop-up Studio IPO?

You can apply in Pernia’s Pop-up Studio IPO online using either UPI or ASBA as a payment method. ASBA IPO application is available in the net banking of your bank account. UPI IPO Application is offered by brokers who don’t offer banking services. Read more detail about applying IPO online through Angel One, Upstox, 5Paisa, Nuvama, HDFC Bank, and SBI Bank.

When is Pernia's Pop-up Studio IPO allotment?

The finalization of Basis of Allotment for Pernia’s Pop-up Studio IPO will be done on Thursday, September 3, 2026, and the allotted shares will be credited to your demat account by Fri, Sep 4, 2026. Check the Pernia’s Pop-up Studio IPO allotment status.

When is Pernia's Pop-up Studio IPO listing date ?

The Pernia’s Pop-up Studio IPO listing date is not yet announced. The tentative date of listing is Mon, Sep 7, 2026.