About Rentomojo Ltd
Rentomojo is a technology-driven, full-stack direct-to-consumer (D2C) platform offering furniture and appliance rental and subscription solutions across India. It is the largest online rental platform in this category based on live subscribers and subscription revenue in Fiscal 2025 (Source: Redseer Report).
Its integrated asset lifecycle model spans category management, procurement, refurbishment, servicing, reverse logistics, and multi-cycle redeployment, enabling high asset utilization and capital efficiency. The company maintained strong occupancy rates of over 80% across recent fiscals, supporting predictable and recurring revenue generation. Its product portfolio comprises 728,773 live products across furniture and appliances, including beds, sofas, wardrobes, refrigerators, washing machines, and water purifiers. Its product mix includes leading brands such as Haier, Wakefit, Livpure, and Duroflex, along with an expanding private-label portfolio, including appliances manufactured in partnership with Dixon Technologies (India) Limited.
As of September 30, 2025, it served 227,511 live subscribers across 22 cities, providing affordable and flexible access to essential home products without upfront ownership costs.
The company operates through an omnichannel platform combining a digital interface with 67 experience stores, supported by 21 warehouses covering 444,486 square feet.
Backed by leading institutional investors including Accel, ValueQuest, Edelweiss, Chiratae Ventures, IDG Ventures India, and Madison India Opportunities.
Competitive Strengths:
Consistently profitable D2C player since Fiscal 2023, driven by predictable recurring revenues, acyclical performance and high return on capital employed
Leading furniture and appliance rental platform
Integrated multi-stack business model driving a self-reinforcing flywheel at the intersection of e-commerce, subscription, and re-commerce
Proven track record of extended reuse during asset life cycle and consistent cohort returns
Proprietary technology stack seamlessly facilitating end-to-end operational integration

