About Cult.fit Ltd.
Incorporated in May 2016, Cult.Fit Limited is India’s largest fitness and active lifestyle platform by the number of fitness centres, offering an integrated ecosystem of fitness services and fitness products through its digital platform and extensive offline network. The company operates 708 fitness centres across 77 cities in India under brands including Cult.fit, Fitness First, Gold’s Gym, and Pilates Circle by Cult, providing gym memberships, trainer-led group classes, sports facilities, online fitness programs, and premium wellness experiences.
In addition to fitness services, Cult.Fit designs, develops, and sells a wide range of active lifestyle products, including fitness equipment, recovery products, fitness accessories, activewear, and footwear under its proprietary brands. Leveraging its technology-driven platform, AI-powered personalization, and omnichannel distribution network, the company delivers a seamless customer experience across both its physical and digital channels while serving nearly one million paid fitness members.
Backed by a scalable, asset-light franchise model and strong technology capabilities, Cult.Fit combines data-driven product innovation, operational efficiency, and a well-recognized brand to strengthen its leadership in India’s growing fitness and wellness market. As of March 31, 2026, the company employed 6,331 personnel across fitness operations, technology, marketing, customer support, product development, finance, and corporate functions.
Strengths
- India’s largest fitness and active lifestyle platform with 708 fitness centres across 77 cities.
- Integrated ecosystem combining fitness services, digital experiences, and active lifestyle products.
- Technology-driven platform with AI-powered personalization and operational efficiency.
- Strong omnichannel distribution network supported by a scalable asset-light franchise model.
- Well-recognized Cult.fit brand backed by experienced founders, strong customer engagement, and diversified revenue streams.
